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Adobecaslonprocover.png
Year

2022

Project Duration

2 weeks

Project

Poster Design

Motion Graphics

Typography

Role

Graphic Designer

Motion Designer

Overview

This type specimen explores various fonts within its font family and Adobe Caslon Pro’s diverse attributes. With its classic and elegant curves, the senior typeface may not appear as welcoming and thus, inspired the concept of this project.

The idea behind this type specimen is to personify Adobe Caslon Pro, a role to play. The first person narrative allows the typeface to create a more intimate connection between the readers and itself. In order to encourage the relationship, colors are minimized to monochrome and illustrations, or pictures, are only applied when needed.

2022_CloudSalon_Poster_40x60_2.jpg
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